Privacy Policy

Last Updated: 06th December, 2022

At Betterlife Ventures LLP (App/ Company/ we/ us/ our/ Oxyto), we take your privacy very seriously. This privacy policy explains the details of our collection, use and disclosure of information, including your personal information. You should read this Privacy Policy in its entirety.

This Privacy Policy must be read in conjunction and together with the Terms and Conditions. By logging into this website or App or by interacting with the bot (“Services”) you expressly agree and consent to be bound by the terms of this Privacy Policy.

What does this privacy policy cover?

1. This privacy policy deals with our treatment of personally identifiable information (‘personal information’) that we gather when you are availing, accessing or using our Mobile App or Website or Social Media Bots for availing third-party Products and Services including Fitness & Nutrition Services, Consultations from mental health and other paramedical experts and Doctor Consultations.

2. This policy does not deal with the policies or practices of companies that we do not own or control (including our franchisees), or to individuals that we do not employ.

3. By visiting our Website or Platform, downloading the Mobile App, purchasing Products via the Platform, or subscribing for, or availing of Fitness & Nutrition Services, or taking up the assessment over the social media bots, or availing of services from doctors, mental health professionals and other maternal paramedical experts, you consent to the collection, use, sharing, disclosure and processing of Your personal information by Diverse and each of the sellers/service providers on the Platform (collectively, ‘We’, ‘Us’, ‘Our’) in accordance with the terms of this Privacy Policy or as otherwise required by, or permitted under, applicable law.

What information do we collect?

1. Information you provide to us:

Personal information collected at the time of your registration on the Mobile App/website/bot, including your name, username, email address, gender, birth date, height, location;

Personal information and SPDI (where necessary) collected for the provision of the Services on the Mobile App/website/bot, including your nutrition data, passwords, workout related data, physical activity, photographs; and other sleep, activity, or health-related information and insights for our Services and Products;

Bank details for payment processing;;

2. The information collected from you as set out above constitutes ‘personal information’ or ‘sensitive personal data or information’ (“SPDI Rules”) in terms of the SPDI Rules. You hereby consent to the collection of such information. You can choose not to provide us with certain information, but then you may not be able to register with us or take advantage of some of our features / Products. We may anonymize your personal information so that you cannot be individually identified, and provide that information to our partners. For example, you may tell us that you are female and sleep an average of 6 hours per night; we may combine this information with content received from our other users, and disclose to our partners that on the whole, our male users sleep more hours per night than our female ones.

3. Information collected automatically:

Whenever you interact with our Mobile App, we automatically receive and record information on our server logs from your browser including your IP address, ‘cookie’ information, and the page you requested. ‘Cookies’ are identifiers we transfer to your computer or mobile device that allow us to recognize your browser or mobile device and tell us how and when pages in our Mobile App are visited and by how many people. You may be able to change the preferences on your browser or mobile device to prevent or limit your computer or device’s acceptance of cookies, but this may prevent you from taking advantage of our Mobile App’s best features.

When we collect usage information (such as the numbers and frequency of visitors to the Mobile App), we only use this data in aggregate form, and not in a manner that would identify you personally. For example, this aggregate data tells us how often users use parts of the Mobile App, so that we can make the Mobile App appealing to as many users as possible. We may also provide this aggregate information to our partners; our partners may use such information to understand how often people use our Mobile App, so that they, too, can provide you with an optimal online experience. We never disclose aggregate information to a partner in a manner that would identify you personally.

Purpose and Use of information

We, our affiliates and/or the sellers or service providers on the Mobile App may access and use your Personal Information and SPDI for the following purposes:

1. Provision of the Products and Services on the Website and the Mobile App including optimizing, or further developing/improving operations of the Platform or providing better user experience;

2. To contact you in relation to Products and Service offerings on the Platform, including pursuant to current or future collaborations with third-party service providers;

3. General business and operating purposes, such as the administration, management and operation of the business, including client/user interaction, responding to requests, customizing and improving our Services;

4. For payment, billing and invoicing related purposes;

5. To generate aggregated data to prepare insights (not being SPDI) to enable us to understand patterns and trends with a view to learn more about your preferences or other characteristics;

6. Compliance with our obligations under applicable laws and other regulations, including to protect against and prevent fraud and other legal or information security risks; and

7. To serve other purposes for which we provide specific notice at the time of collection, and as otherwise authorized or for any other lawful purpose.

Delete targeting cookies

1. Your interest profile can be removed by deleting your browser’s cookies.

2. Information stored on cookies

The cookie information stored on the User’s hard drive is: (i) User segment hits or information on a specific product, service, brand or model in which the User has shown interest during its visit to a certain website and (ii) time and date stamp of the latest update of the User profile.

If the cookie is deleted by the User, all profile data is removed. For the sake of clarity, no segments relating to information that we consider sensitive have been or will be created, such as segments relating to political opinions, religious beliefs, physical or mental health conditions or sexual life. Further, we are very sensitive to the issue of children’s privacy and marketing directed to children. No segments are intended to be established for the profiling of children.

E-mail and other communications:

We may contact you, by email or other means; for example, we, or persons we share your Personal Information with may send you promotional offers on behalf of other businesses, or communicate with you about your use of the Mobile App or the Product. Also, we may receive a confirmation when you open an email from us. This confirmation helps us make emails more interesting and improve our service. If you do not want to receive email or other mail from us, please indicate your preference by emailing us at or contacting our Grievance Officer.

Will we share any of the personal information we receive?

We neither rent nor sell your personal information in personally identifiable form to anyone. We share your personal information in the personally identifiable form with third parties only as described below. In terms of the Diverse Services, we shall share the information collected from You with only such third parties in relation to whom you provide express consent.

In certain situations, businesses or third party websites we’re affiliated with may sell items or provide services to you through the Mobile App (either alone or jointly with us). You can recognize when an affiliated business is associated with such a transaction or service, and we will share your personal information with that affiliated business only to the extent that it is related to such transaction or service.

We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide Products or Services to you. Unless we tell you differently, our agents do not have any right to use the personal information we share with them beyond what is necessary to assist us.

Any content or personal information that you voluntarily disclose online in a manner other users can view (on discussion boards, in messages and chat areas, etc.) becomes publicly available, and can be collected and used by others.

Subscription Billing: The company reserves the right to review refund request on a discretionary basis if there is a lapse in service. For support or clarification, reach out to:

One-Time Billing: Certain wellness programs are conducted for a fixed duration of time with a one-time payment. In case you do not want to be part of the wellness program, then please reach out to The sessions that are already used and attended, cannot be refunded. If you cannot participate in any of the sessions for unforeseen circumstances, please note that refunds will be reviewed on a case-by-case basis and you can reach out to

We may release personal information when we believe in good faith that release is necessary to comply with laws; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of Oxyto, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Except as set forth above, you will be notified when your personal information may be shared with third parties and will be able to prevent the sharing of this information.

Transfer of SPDI outside India

1. Subject to applicable law, we may at our sole discretion, transfer personal information and/or SPDI to any other body corporate (as defined under the Information Technology Act, 2000) that ensures at least the same level of data protection as is provided by us under the terms hereof, located in India or any other country.

2. By using the Services and Products, you accept the terms hereof and hereby consent to the storage and processing of personal information and SPDI by third parties and in any location within or outside India. We will make best efforts to ensure that the third party or the location to which the SPDI is transferred affords the same level of data protection as would be afforded under Indian law.

3. By continuing to use the Services and the Products, you provide your consent for transfer, sharing and disclosure of personal information or SPDI by us in accordance with this Privacy Policy.

Is personal information about me secure?

1. Your account is protected by a One Time Password (OTP) based login for your privacy and security. You need to prevent unauthorized access to your account and personal information by selecting and protecting your OTP information appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.

2. We will put in place measures to ensure that Your information in our possession or under our control is destroyed and/or anonymized reasonably after: (a) the purposes for which Your information was collected is no longer being served by the retention of such information, and (b) retention is no longer necessary under any applicable law. Your data may be anonymized, de-identified and/or aggregated, and the resulting data may be held by us, our affiliates, service providers and sellers on the Mobile App, associates, agents, representatives, and other authorized third parties, for as long as necessary for us to provide the services effectively or for other purposes.

3. We endeavor to protect the privacy of your account and other personal information we hold in our records, but we cannot guarantee complete security. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time. Mobile App may contain links to other sites. We are not responsible for the privacy policies and/or practices on other sites. When following a link to another site you should read that site’s privacy policy.

4. Note: However, as effective as encryption technology is, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information you supply won’t be intercepted while being transmitted to us over the Internet. Any transmission of information by you to our Mobile App or otherwise is at your own risk.

5. What personal information can I access?

6. The information you can view and update may change as the Mobile App changes. Please note that any information that is automatically uploaded from a Product to the Mobile App, or collected otherwise from You by us, cannot be later changed or updated. We store your personal information (including SPDI) until You require and inform us to delete the same.

7. We will redress your grievances and concerns surrounding the usage of Services or Products through Mobile App within specified timelines as per applicable law. If you have any questions about viewing or updating information we have on file about you, or if you wish to raise any complaint/grievances, or object/withdraw your consents, please contact us at or reach out to our Grievance Officer, appointed in accordance with the Information Technology Act, 2000 and the SPDI Rules, whose contact information is detailed below:

8. Please provide us with a detailed description of the complaint/grievance, and we will endeavour to resolve Your grievances within 15 (fifteen) days from the date of receipt of such grievance or within such time frame stipulated under applicable laws.

9. What choices do I have?

10. Changes to this privacy policy

Oxyto(‘Oxyto’, ‘We’) is highly committed in protecting and maintaining privacy and confidentiality of your information. This Privacy Policy governs the manner in which Oxyto collects, uses, maintains and discloses information collected from users (each, a ‘User’) of Oxyto services.

This privacy policy applies to the site, the mobile applications (‘Applications’) and all products and services offered by Oxyto. This policy outlines our personal information handling practices for both online and offline data. We adhere to the following principles to protect your privacy:

Oxyto has the discretion to update this privacy policy at any time. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Customer data

Oxyto will not share, distribute, or reference any customer data except as provided in the Terms of Use Agreement for rendering the required services to you, or as may be required by law. Individual records of Customer Data may be viewed or accessed only for the purpose of resolving a problem, support issues, or suspected violation of the Terms of Use Agreement, or as may be required by law. We would take all reasonable precautions for maintaining confidentiality of data.

We advise you that if you do not wish to have your information used or displayed as described in the privacy policy and Terms of Use Agreement, you should reconsider becoming an user of the site and applications and its services. You willingly provide us certain personal information, which we collect in order to provide the Services. If you have any hesitation about providing such information to us and/or having such information displayed on the Website or otherwise used in any manner permitted in this Privacy Policy and the User Agreement, you should not become a User.

Personal identification information

We may collect personal identification information from users in a variety of ways, including, but not limited to, when users register on the site or application, place an order, subscribe to services, fill out a form, and in connection with other activities, services, features or resources we make available on our site or application. Users may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information. Users may, however, visit our Site anonymously.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non- personal identification information may include the browser name, the type of computer and technical information about users’ means of connection to our Site, such as the operating system and the Internet service providers utilised and other similar information. We also collect non-sensitive usage data through a third party service Google Fit etc.

Web browser cookies

Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.


We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service. We may require our Users to pay with a credit card, wire transfer, debit card or cheque. We will collect your credit card number and/or other financial institution information such as bank account numbers and will use that information for the billing and payment processes, including but not limited to the use and disclosure of such credit card number and information to third parties as necessary to complete such billing operation. Verification of credit information, however, is accomplished solely by the User through the authentication process.


The email address/phone number users provide for order processing or registering with us, will be used to send them information and updates pertaining to their order and registration. It may also be used to respond to their inquiries, and/or other requests or questions. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

Your acceptance of these terms

By using this Site or Applications, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Your acceptance of these terms

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at

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